Fareeda Optik

Since its establishment in 1998 in Vadakara, located in Kozhikode (Calicut) district, Kerala, Fareeda Opticals has been a pioneer in eye care services. Renowned as the first Phoropter eye testing center in North Kerala, Fareeda Opticals has set a benchmark in delivering exceptional vision care to its customers.

In 2013, the company expanded its services with the launch of Fareeda Lens & Frames, equipped with state-of-the-art eye testing technology, including the advanced Phoropter Topcon. This innovation ensures 100% accurate and error-free testing results, enhancing the trust and reliability that Fareeda Opticals has built over the years.

Comprehensive Services and Expertise

Fareeda Opticals offers a wide range of services, including a specialized Contact Lens Lab and precise lens power determination using the LCD Automatic Lens Maker. The clinic stands out as the only facility in Vadakara where customers receive spectacles recommended by eye specialists at highly reasonable prices.

With a team of professional opticians boasting over five years of experience, Fareeda Opticals continues to provide personalized care and expert guidance, ensuring optimal eye health for its clients.

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Case Study: 

Transforming Fareeda Optik with Odoo ERP

Client Overview

• Company Name: Fareeda Optik LLP

• Location: Vadakara, Kozhikode, Kerala, India

• Industry: Optical Retail and Eye Care Services

• Background: Established in 1998, Fareeda Optik has been a pioneer in optical retail and eye care services in North Kerala. Renowned as the first Phoropter eye testing center in the region, they offer a comprehensive range of products, including spectacles, contact lenses, and sunglasses, along with professional eye care consultations.

The Challenge

• Operational Inefficiencies:
  • Manual processes in inventory management and sales tracking led to errors and delays.
  • Lack of integration between departments hindered seamless operations.
• Inventory Management Issues:
  • Difficulty in maintaining optimal stock levels resulted in overstocking or stockouts.
  • Limited visibility into inventory across multiple locations.
• Customer Relationship Management:
  • Absence of a centralized system to manage customer interactions and history.
• Financial Reporting Challenges:
  • Manual accounting processes delayed financial reporting and analysis.

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