1. Customer Relationship Management (CRM)
The CRM module in TradeLite helps businesses build and maintain strong relationships with customers. It covers the entire customer lifecycle, from initial contact to post-sale support. Key features include:

Customer Data Management: Centralized storage of all customer information, such as contact details, purchase history, and interaction logs.
Sales Activities Tracking: Monitor the progress of sales activities, including calls, meetings, and follow-ups, ensuring no opportunity is missed.
Custom Sales Processes: Define tailored sales pipelines to align with your specific sales strategies and objectives.
Automation Tools: Automate repetitive tasks like follow-ups, notifications, and data entry to save time and improve accuracy.
Reports & Insights: Generate detailed analytics on sales performance and customer behavior to refine marketing strategies and improve customer retention.